I appreciate the marathon fan that goes out of his or her way to encourage runners. Having suffered through many races, I know how immensely helpful this can be.

Three cheers if the fan goes through the trouble to handcraft a sign: the icing on the cake of robust support. Naturally, I look forward to witty signage. But the best marathon posters aren’t merely clever. They reveal a deeper understanding of the runner’s journey… of the runner’s pain. They exist at the intersection of creativity and understanding.

Marathon Noir



2007 St. George Marathon | Photos by sabrebelle courtesy of Flickr.

I’ve always believed morticians were secretly whimsical. You can’t take yourself too seriously if you apply cosmetics to dead folk all day. At once inspiring and hilariously morbid, these signs would take my mind off the pain of long distance running. More businesses should cultivate darkly comedic marathon support.

I can only imagine what similarly grim humor embalmers might hoist upon marathon runners:

Mile 21
Got guts?

Mile 23
Nothing Lasts Forever!

Mile 25
Want your mummy?

Refreshing Candor

2007 Las Vegas Marathon | Photo by Dawn – Pick Chick courtesy of Flickr.

That’s right, no one made you get up at four in the morning in the dead of winter. No one made you cough up a lung during speed work. You are responsible for your shin splints, planar fasciitis, tendonitis, stress fracture or groin pull. The stressed relationships, funky laundry and graveyard of shoes belong to you alone. Timothy Geithner didn’t fund your training. No one held a gun to your head and made you run the marathon.

You were this stupid all by yourself.

Good for you.

E Tu Wellesley?

2008 Boston Marathon | Photo by dengaterade courtesy of Flickr.

Motivation comes in so many forms, especially at the Boston Marathon’s infamous Wellesley “Scream tunnel.” To wit, right after you kiss this enthusiastic coed, the girl in the dark shades punches you square in the mouth.

Classic bait and switch, really.

Open to Interpretation

2008 New York City Marathon | Photo by whas courtesy of Flickr.

Option 1
You too can come out of nowhere, rise despite the odds and become an inspiration to others.

Option 2
If a remote, unknown provincialist can find herself on the Presidential ticket, surely you can do damn near anything.

Either way, you’re inspired.

Stark Militarism

2007 New York City Marathon | Photo by Library Maven courtesy of Flickr.

Meet Marine Gunnery Sergeant Hartman’s civilian brother and scourge of marathoners. Don’t drop out of the race in front of this dude. His maniacal cohorts might burst from the crowd to beat you senseless. You’d certainly endure an expletive-laden tirade. Stanley Kubrick would have loved this guy.

But perhaps he just understands runners.

Deep inside the marathoner’s psyche, lies a core uncertainty. “Can I do this?” “Will I fail?” But runners are also fiercely determined. Resolve and fear exist in parallel and war for the runner’s mind. This simple poster indirectly acknowledges the fear and bluntly shuts it out, offering only stern defiance – the very thing a runner needs to achieve their goal.

This may be the most singularly insightful and blisteringly motivational marathon poster I’ve yet seen.

For those who’ve seen it in person: As soon as the nightmares pass, you should be fine.

Hialriously Indecipherable

2006 Kiawah Island Marathon | Photo by Angie.

This is my all time favorite marathon poster. Who needs coherent signage when one has access to the creative innocence of a four-year-old mind? Only this boy knows what his scribblings mean. There’s an guileless beauty in his determination.

At least he was clear on the fundamentals; marathoners need encouragement, even if they’re too tired to translate.

– Dean

Runners have uncanny body awareness. We can tell if our IT band feels ever so slightly off the mark, we describe everyday aches and pains to the minutest detail and we routinely discuss optimal methods for body glide application.

So it seems inevitable that marathon posters should reflect this obsession. A majority of hand-made race signs have something or other to do with the oddity of pushing the human body to the brink of endurance. Some just fixate on the body itself.

Not every sentiment is dignified.

Mensa Oblique

2005 New York City Marathon | Photo by sabrebelle courtesy of Flickr.

In case you didn’t already know, ATP refers to adenosine triphosphate, the “universal energy currency for metabolism.” Basically, ATP stores energy so that you can do stuff. I had to look it up.

This sign would appeal to the relatively few molecular biochemist marathoners who would instantly recognize the acronym and draw great inspiration from this highly energetic, essential molecule.

Intriguing Offer

2008 San Diego Rock n’ Roll Marathon | Photo by tned_99 courtesy of Flickr.

Any male who has experienced the dreaded bloody nipple phenomenon would never accept this offer. The last thing I want after a marathon is excessive nipple stimulation.

But perhaps I’m missing the point. The real question here might be “just who massages whom?”

Shamed Into Achievement

2007 Twin Cities Marathon | Photo by Pookareena courtesy of Flickr.

You haven’t lived until you’ve been passed at mile 21 by someone who doesn’t appear to be in tip-top shape. You stare incredulously and helplessly as they drag their stout frame past your unworthy carcass.

This Clydesdale probably didn’t run quickly enough for this. He may have finished his marathon in a sedate six hours. We don’t know. He may be one of those annoying folk who looks like they’ve enjoyed one Denny’s Grand Slamwich too many, yet is a perennial Boston qualifier.

What can I say? Life’s not fair.

Inevitable Excretory Humor

2008 Grandma’s Marathon | Photo by Sjixxxy courtesy of Flickr.

Every race features at least one urination or defecation poster. Usually runners are encouraged to press on regardless of need or consequences. If George Lucas frequented marathons, he’d hold aloft a sign like this. I’m sure of it. Nothing amuses the masses like poop.

But this girl’s sign is a bit different, and quite plausible. She wants to know if her father has lost control of his bodily functions. Perhaps dad sweats profusely and she can’t tell the difference.

Ominous Reassurance

2008 Boston Marathon | Photo by Jake T courtesy of Flickr.

Translation: You are about to attempt something that could cost you one or more toenails. But don’t turn back, because losing them would be COOL.

Incidentally, let’s not forget the raw entertainment value of the marathoner’s toenails. Next time you’re about to lose one, show your kids. Describe the injury with your best Bear Grylls accent while pivoting the dangling flap like a curiously squeaky hinge. Add sound effects at just the right moment, and your tweenage daughter will run from the room screaming.

Rather Personal Encouragement

2006 Chicago Marathon | Photo by Andy Marfia courtesy of Flickr.

This guy is either:

a) A brash, young rogue who plays by his own rules.

b) Providing an indecently awkward romantic overture that may not be received well.

c) Actually cheering for a man.

To be continued…
Stay tuned for the next series of marathon posters!

– Dean